Adam Abdulla

Solutions consultant helping enterprise teams use data and AI to drive growth, streamline operations, and build personalized customer experiences.

Selected projects

Client names and results have been anonymized to protect confidentiality. Figures, charts and demo scenarios are illustrative; any resemblance to actual companies, people or results is coincidental.

An AI coworker for GTM teams

Orchestrate tasks across the systems that run your business

Marcus Reid

Can we get a read on Meridian before the QBR?

@Nesty how are we looking going into Q4?

Nesty

Let me pull that together for you.

✓ Checked definitions, financials, pipeline, and delivery

Meridian is 17% below target revenue — 65% of the open pipeline needs to close to hit target. Two ongoing projects are overstaffed, pushing account margin 3% below forecast. Would you like me to dig deeper into project status or open deals?

@Nesty I need an MMM team. $750k budget.

Nesty

Let me find out what’s worked before, then fit a team to your budget.

✓ Looked at comparable projects, rates, availability, and budget

Data Science ManagerMMM leadUS

2x Sr AnalystRetail exp.US

Data EngineerMLOpsLATAM

Price $706kMargin 40%4 of 4 free now

A $750K budget could support a four-person MMM team for six months, with LATAM staffing flexibility if additional capacity is needed. This is an initial estimate based on similar projects — a technical lead should finalize your team once the scope is defined. Would you like me to earmark them in the meantime?

Definitions

Metric definitions

calculation rules

Rate card

Sr. Data Scientist

Data Engineer

Delivery

Hours—

Utilization—

Meridian Account Team

4 members

Marcus Reid

Can we get a read on Meridian before the QBR?

@Nesty how are we looking going into Q4?

Nesty

Let me pull that together for you.

✓ Checked definitions, financials, pipeline, and delivery

@Nesty I need an MMM team. $750k budget.

Nesty

Let me find out what’s worked before, then fit a team to your budget.

✓ Looked at comparable projects, rates, availability, and budget

Data Science ManagerMMM leadUS

2x Sr AnalystRetail exp.US

Data EngineerMLOpsLATAM

Price $706kMargin 40%4 of 4 free now

Pipeline

Open deals

Forecast

Financials

Revenue

Margin

Documents

Account plan

Case study

Fortune 500 retailer / Marketing Analytics

Faster billion-dollar decisions.

Reliability and speed in high-stakes media allocation decisions.

From weeks to minutesInsights that keep up with spend

Fortune 500 Hotel Group / Digital Experience

Skip the check-in desk.

Understanding why a promised digital experience wasn't being realized.

Five key findingsAcross the arrival journey

US Insurance Group / Customer Acquisition

Conversion is half the equation.

Smarter acquisition decisions that drive long-term economic value.

7x conversion liftIn high-priority segments